AI Insights · Timothy · July 2025
Top Drawing & Coloring Apps on iOS in Kenya: Q2 2025 Performance
Explore the performance trends of the top drawing and coloring apps on iOS in Kenya during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, the iOS drawing and coloring app market in Kenya showcased interesting trends across the top five applications. According to data from Sensor Tower, these apps experienced varied performance in terms of downloads, revenue, and active user engagement.
Color by Number: Coloring Games by Wildlife Studios saw a notable increase in weekly revenue, peaking at approximately $76 USD in late April. Downloads fluctuated, reaching a high of 233 in mid-April, while active users showed a decline from 610 to 470 by the end of June.
Colorfy: Coloring Book Games, also from Wildlife Studios, maintained a relatively stable revenue, hovering around $40 USD weekly. However, downloads showed a decreasing trend, dropping from 56 to 12 over the quarter. Active users followed a similar pattern, declining from 103 to 37.
Coloring Games for Kids 2-6! by IDZ Digital Private Limited experienced an unusual spike in revenue, reaching $128 USD in late June. Downloads varied, with a peak of 49 in mid-June, while active users increased from 160 to 200 by quarter's end.
Coloring Book for Me from Mosaic S.r.l. had consistent revenue, with a slight increase to $28 USD in late June. Downloads and active users, however, remained low, with minimal fluctuations throughout the quarter.
Finally, Adult Coloring Book - Pigment by Pixite Inc. showed a peak in revenue at $83 USD in mid-April. Downloads increased towards the end of the quarter, reaching 22, while active users remained relatively stable, closing at 50.
These insights provide a snapshot of the drawing and coloring app landscape on iOS in Kenya during Q2 2025. For more detailed analytics, you can explore further data on Sensor Tower.
